The majority of Vaboomer's readers are women, but we have male readers as well. Targeting consumers by gender is a starting point, but that's all it is. More importantly Vaboomer readers are engaged, active, baby boomers.
They are socially aware, interested in "green living", the economy and concerned about health care. Many of our readers are concerned with the health of their aging parents.
They make decisions as to the placement of parents in Assisted Living facilities.They are interested in politics. They have definite opinions, if their Comments on Vaboomer are any indication. They are readers. They want alternative products, new "energy", new approaches to problems.
They are entrepreneurs, many for the first time, coping with "downsizing", "rightsizing", "lay-offs" and being simply "fired". They seek new work opportunities and information. And they want to understand "Generation X" and "Generation Y". They are after all, the Woodstock Generation, still alive and not reTiring, but reFiring and va-va-vabooming!For more specific information, please send an email to "contact@boomermade.com" or call Nancy Mehegan (862) 307-5787
